How to Attract High Paying Clients with Ease

I hope all is well in your world.

Last week after I emailed you, I got the news that my dad had fallen and broken his hip.

He had surgery and came through fine and now he’s spending some time in rehab so he can (literally) get back on his feet.

I’ll tell you… I don’t think I’ve ever met a human that’s more resilient than my dad.

You might remember that we thought we were going to lose him several months back and it was one of the hardest things I’ve experienced.

But my dad is a fighter, always has been, so he was able to pull through and even get off some medications he was taking.

I swear, he’s the toughest, most resilient man I know.

His memory and mental state have been improving so this fall kind of threw us for a loop.

But, again… he did great with the surgery and now it’s just one step at a time.

You know, one of the things I’m most grateful for is the ability I have to make money even while dealing with those things that change your world on a random Sunday.

I’m grateful that I have the income and the flexibility in my schedule to do that needs to be done and focus on what’s important.

It hasn’t always been like this for me. I didn’t always have my business set up to mostly run on autopilot. I didn’t have high-end offers. And I worked ALL the timeeeeeeee.

Which is why today I want to talk with you about one of the things that made the biggest difference for me moving to working less and making more – high-end offers.

I know, I know… a lot comes up when I say that but hang in there and let me know you how simple it can be!

Ready?

Let’s do this…

Cynthia

How to Attract High-Paying Clients with Ease

“Why would anyone pay premium prices for my services?”

Ever had that thought?

I did. About a million times over.

I used to wonder why ANYONE would pay top dollar for what I had to offer.

It felt like a stretch, like something only the “big names” could achieve. And back in the day, I was not one of them yet.

I thought… “what does a small town girl who grew up taking a bath in a creek because we didn’t have running water in our home know about charging top dollar for things?”

Yeah… My mindset and identity was trash.

But then, I had a coach who told me that high-paying customers isn’t just about the price tag. It’s about value, confidence, and positioning.

Ohhhhhh….  (yet another reason I love coaches).

So, I decided to embrace a new identity – one of someone who attracts high-paying customers with ease and confidence.

Someone who knows the worth of their work and isn’t afraid to price it accordingly.

I wrote identity statements like these:

“I’m the kind of person who attracts high-paying clients effortlessly and  values my work and knows it’s worth the price.”

“I’m the kind of person who offers premium value and gets paid accordingly.”

This shift in mindset transformed my entire business!

I started valuing my work more and positioned my offers to attract people who were willing to pay for that value.

And YOU can too!

Here’s how…

Visualize your future self who attracts high-paying customers with ease.

Get out the ol’ pen and paper and write down a day in the life of your future self.

Include details about your interactions with clients, your confidence levels, and the value you deliver.

Imagine their minds being blown and then saying things like, “OMG that was worth the entire value and more!”

Here’s an example structure to get you thinking:

• Morning: Start the day with rewriting a story about your value and worth. Post your new story where you can see it often and notice yourSELF reading it as you go through your day.
• Work Hours: Engage with clients and customers who value your expertise and are thrilled that they invested with you!
• Evening: Reflect on the value you’ve provided and the positive impact your clients received as a result. FEEL what it feels like to know you’re worth every penny.

Got it?

Remember, if you can’t see it, you can’t be it so don’t skip this step!

Now, let’s dive into the practical steps to attracting high-paying customers.

3 Strategies to Attract High Paying Clients with Ease

To attract high paying clients, you need a strategic approach that includes creating high-end offers and positioning yourself effectively.

Here’s how you can do it:

1. Value Your Own Work

You knew I would say this at some point, right?

Listen… I’m gonna give it to you straight, no chaser…

The first step to attracting high-paying customers is to value your own work. If you don’t see the worth in what you offer, neither will your potential clients and customers.

So if you don’t see the value, stop right here and do this work. Don’t pass Go and do not collect that $200.

Go back and work on the WHO first.

Then… look at the results your clients and customers get. The transformation they experience. Note down the value of that – not just in terms of money but in terms of confidence, ability to do things they weren’t before, time they recouped, quality of life, and more.

To make this even more tangible, create a value inventory.

A value who, you say?

A value inventory.

Here’s how…

• Step 1: List the top results your clients have achieved through your work/programs/coaching/etc..
• Step 2: Identify the specific skills, knowledge, and expertise you bring to the table that helped them achieve this.
• Step 3: Write a statement that encapsulates the high value of your work (For example, “I help clients double their revenue within six months through my 4-step marketing framework”)

2. Create High-End Offers

High-paying customers are looking for high-end offers that deliver exceptional value.

It’s true.

Your high-end audience is not looking for the cheapest program on the market.

At ITN, our coaching certification is one of the highest priced in the industry. AND… it’s also at least 10x the value of any other program on the market.

Our students make 10x the income after they graduate. And I know this because students who go to other schools, aren’t successful, and then come to ITN tell me.

Our students and graduates demand the best and we deliver. It’s that simple.

So… develop premium packages that cater to YOUR audiences’ dreamiest outcomes and desires.

Here’s how to design your high-end offer:

• Step 1: Identify a problem your high-paying clients face that you can solve. Be SPECIFIC. Remember, the more specific, the easier it is to sell.
• Step 2: Write down your solution that is designed specifically to get them the outcome they want.
• Step 3: Price your offer based on the value and transformation it provides. Don’t hold back here. Think big. What is them getting the outcome worth to them?
• Step 4: Highlight the exclusivity and benefits of the offer and share it with your audience.

Got it? Ok one last thing that will help this offer sell…

3. Position Yourself as an Authority

Ok last but not least… I want you to know this…

High-paying customers seek out experts.

It’s true.

I know for me… I do not buy the cheapest anything on the market. Because I know the cost of that purchase long-term.

I want the best I can get and I will pay for it – especially when it comes to my health, business/money, and relationships.

Position yourself as an authority in your field by showcasing your knowledge, results, and client success stories. For example, “If I wanted to create a 6-figure business in 6 months, here’s EXACTLY how I would do it.”

See what I did there?

Collect testimonials from past clients and post them on your website, social, LinkedIn, and anywhere else you desire!

And finally, create content that showcases your expertise and provides value to your audience.

Got it?

So, the bottom line is this…

… value your own work and know its worth.

… create high-end offers that deliver exceptional value.

… position yourself as an authority in your field.

By embracing your future self who attracts high-paying customers with ease and following these practical steps, you’ll ditch making little money and welcome in making big money so you no longer have to stress, work long hours, or sacrifice your own well-being.

You’ve got this!

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Need a push, some love, resources, and done for you tools to make it easier?

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In this group you’ll get:

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