How to Create High-Ticket Offers People Will Gladly Buy
I hope you had a great week!
Mine was such a joy.
Zak and I celebrated our 8th wedding anniversary! Can you believe it?
It feels so good to have him on my side always, in all ways. 
It hasn’t always been easy and we’ve had to navigate silly things like everyone else but it’s made us even stronger and more committed to creating a great life together.
To celebrate, we headed to a next-level omakase sushi experience at this private restaurant in LA.
Talk about fancy!
It was intimate, the vibe was on point, and the food and drinks were delish!
I posted highlights on my Instagram in case you wanna peek!
From the moment we walked in the door, it was a transcendent experience.
We were greeted and seated right away and minutes later, a signature cocktail was on our table.
Then we were given an amuse bouche – the most perfect little hand roll you’ve ever seen and then a beluga caviar bite that made my taste buds explode!
From there, we were brought into the main room where the chef prepared the most amazing sushi right in front of us.
More signature drinks flowed and life was good.
I swear time passed in a blissful haze and we left already thinking about our next visit.
I also started thinking about how THIS is exactly how you create a high-ticket experience that people will gladly pay for.
And high-ticket experiences are a sure way for you to scale your business so you can relax and grow rich.
They can include things like VIP Days, Strategy Sessions, Group Coaching, Retreats, Masterminds, and more!
(What I don’t like to include is 1:1 coaching although some people do! I’ll talk more about that in a different email.)
Today, I invite you to consider how you can create high-ticket offers in YOUR business!
Let’s get into it!
Cynthia
Who You Have to Be to Create High-Ticket Offers
Ok… real talk… when I bring up this idea of high-ticket offers, what comes up for you?
If you’re like many people, it’s usually something like…
“I don’t think I’m ready to offer high end products, programs, and services.”
Did you think that too?
I did.
When this idea came across my desk years ago, the idea alone seemed daunting.
Who was I do to sell premium offers?
I questioned if what I had to offer were worth premium prices and if clients would actually pay them.
But then, I realized that offering high-ticket services and building a luxury brand isn’t just about the price. It’s about the value you provide and the confidence you exude.
I know!
So… I decided to embrace a new identity – one of someone who offers high-ticket services with confidence and builds a luxury brand that stands out.
I created identity statements that went like this…
“I’m the kind of person who creates and sells high-end offers effortlessly.”
“I’m the kind of person who delivers exceptional value worth premium prices and who builds a luxury brand that clients are eager to invest in.”
This mindset shift was astounding.
I became my new story every single day.
I showed up and acted as if every single one of those statements were true (even if I didn’t always believe them myself and just kept putting one SELF Made foot in front of the other.
And THAT allowed me to confidently position my offers as high-value and attract clients who appreciated and were willing to pay for that value.
Here’s an exercise to help YOU embrace a new identity of someone who offers – and gets paid – premium services and programs:
First, visualize your future self. You know… the person who confidently makes high-end offers and builds a luxury brand.
Write down a day in the life of this future self.
Include details about your interactions with clients, your confidence levels, and the premium value you deliver.
Then, jot down 3 – 5 identity statements like I did above.
Your job now is to embody these statements and live your new story today.
It won’t always be easy BUT it will be worth it when you hear cha’ ching on repeat and watch your bank account grow – all while working less!
How Do You Create High-Ticket Offers?
Ok let’s move away from the BEing and start the DOing.
To create high-ticket offers that people will gladly buy, you need a strategic approach.
You need both exceptional value and premium positioning.
Here’s how you can do it:
-
Define Your Superpower
Your superpower is what sets you apart from others.
It’s the compelling reason clients should choose you and your high-ticket offers over anyone else’s.
It’s also where you get to brag and let your bad bitch light shine!
For example: If you’re a business coach, your superpower might be your proven track record of helping clients double their revenue in six months.
3 Steps to Discover Your Superpower
- Step 1: Identify the specific outcomes and transformations your clients achieve.
- Step 2: Highlight the unique methods, expertise, experience, and accomplishments you bring to the table. Again, brag!
- Step 3: Create a clear and concise statement that captures your superpower (e.g., “I help businesses double their revenue in six months through my Happy Over Hustle Method”).
-
Create High-Ticket Offers
High-ticket offers should deliver exceptional value and address significant pain points or desires of your target audience.
For example: Create a VIP Day that includes direct access to you and a step-by-step plan to solve your client’s most pressing pain.
4 Steps to Design Your High-Ticket Offer:
- Step 1: Identify the biggest problem your high-paying clients face that you can help them solve.
- Step 2: Develop a comprehensive solution that includes personalized solutions.
- Step 3: Price your offer based on the value and transformation it provides.
- Step 4: Market it in a way that highlight the exclusivity and benefits of the offer.
-
Build a Luxury Brand
Now here’s the thing.
You can’t sell a high-ticket offer if your website and branding looks like it’s from 1992.
I know, but we keep it real so someone had to tell you.
Let’s go back to my dinner date with Zak…
If this restaurant had been in a strip mall with a sign that had lights burnt out and one of those flashing “Open” signs in the window, it would have been “immediately, no.”
Not because I’m that uppity but because of the PRICE we paid for the experience.
It wouldn’t have matched.
When you want people to pay top dollar for your offers, you have to build a luxury brand that involves creating a premium experience at every touchpoint.
And before you start with that whole… “Yeah but who am I do build a LUXURY brand…” let me remind you that I grew up in a home with no toilet in it.
For 15 YEARS!
…..
Yeah… let that sink in.
If I can do this, SO can you!
So… how?
Well… First, invest in high-quality designs for your website and social media.
And the truth is… it’s not hard these days nor is it necessarily expensive.
Canva and Showit have amazing templates and designs you can run with.
Tonic is a great website for templates you can easily plug and play and get a luxury brand in minutes.
Also… think about the words you use.
The photos you take and share.
Make sure you have testimonials to build trust and credibility.
Showcase any media mentions or accolades you’ve received. Go. All. Out!
-
Price and Sell Your High-Ticket Offers
And now we’ve reached the point where you price and sell your high-ticket offers.
Let me remind you again that high-ticket offers are priced in a premium way because they give your clients personalized service and solve their biggest pain points so they are no longer stuck.
What is this worth to them?
And what is waiting for them on the other side?
Speak to the outcomes they want and exactly how your offer will help them get it.
Don’t hold back or play small.
Reconnect with your future self and show the fuck up!
Make the offer, get the feedback, and continue to rinse and repeat.
Ok… to summarize….
If you want to create high-ticket offers that sell with ease so you can finally relax and grow rich…
… define your superpower.
… create high-ticket offers that deliver exceptional value.
… build a luxury brand that exudes premium quality.
… price and market your high-ticket offers.
By embracing your future self who offers high-ticket services with confidence and following these practical steps, you’ll attract high-paying clients and build a luxury brand that stands out.
SELF Made Membership
If you want more support stepping into YOUR high-ticket offers, then the SELF Made Membership might be for YOU!
In fact, this month I showed our members how to create and offer high-ticket VIP Days with a ton of done-for-you tools so they could easily plug and play.
You’ll get full access to this AND so much more!
In this group you’ll get:
- The mindset tools to ditch limiting beliefs and finally build your wealth effortlessly
- The exact client attraction formula I’ve used to create over $70 million in sales
- My anti-pain point marketing process designed to help people buy faster
- My 7-figure million-dollar mindset formula
- 100k Framework 6-Step Training
- Newsletter Secrets: Creating a Newsletter Everyone Wants to Read
- $100k Sales Secrets Workshop
- Social Media Content Workshop: Explode Your Online Presence
- And SO much MORE
If you have dreams of helping people, living a crazy amazing life, and having THE most fun while doing it…
Join other ambitious entrepreneurs and get the strategies and support to make “new sale” notifications as effortless as sipping your morning cup of coffee.
Read the Comments +