Welcome to 2025!
I was under the weather for the New Year holiday but that didn’t stop me from taking Rain to see Wicked at The Pantages here in LA (the musical not the movie). 
I saw it when it opened there way back in 2006 and it blew me away. I immediately knew when/if I had a daughter, that I would take her to see it.
And that’s exactly what I did!
(In case you didn’t know this about me, when I say I’m going to make something happen, I make it happen.)
Sharing that moment with her was even better than I had imagined.
And thennnn… I got hit by the cold bug.
Yeah, good times.
BUT, I still spent the last few days before of the year digging deep into the life I want to create for mySELF (tissues, cold medicine, and all).
And yes, I used The SELF Made System to do it.
You’ve probably seen me talking about it .
It’s the exact way I’ve created this entire life I have now. And I feel like I’m just getting started.
As I was going through the exercises, dreaming big, and designing my new identity… something wild happened.
I created a goal for mySELF that’s bigger than what I’ve ever claimed before.
And ok, sureeee…. I’ve thought about it. Maybe dreamed a bit. But always dialed it back.
But not this time.
As I was sitting on the couch, laptop in front of me, tea cooling on the table, I asked mySELF…
“What, specifically, am I interested in accomplishing that requires me to completely change mySELF to accomplish it?
And then I asked that question a different way…
“What would you commit to if you knew you could do it?”
And immediately my brain said this…
Build a billion-dollar empire in 10 years by helping people create a life so good, they’re only jealous of theirSELF—through transformational products, programs, and experiences.
What the fuck?
That came out of me!
And I was immediately terrified.
And embarrassed.
In fact, the truth is, I’m a little embarrassed to share it with you today.
Because it seems so big, so bold, so wild!
The truth is… it feels very SELFish to choose something like this.
Because… it is.
And that’s ok.
I know that when I hit that billion dollar mark (with a B! deep breath), I know that I will have made an impact so big in the world that people’s lives can’t help but have changed.
And I love this because my personal mission is to make becoming SELF Made accessible to everyone.
I’m determined to help people (just like YOU) redefine what’s possible and become their iconic future self – whether they’re building wealth, scaling their business, or elevating their personal lives.
So… there you have it… my Unapologetic Goal.
This will be a very interesting year (and years to follow) and I promise share my progress (and failures) along the way.
Now that I’ve thoroughly embarrassed mySELF today, let’s talk about YOU!
What is YOUR Unapologetic Goal?
“What, specifically, are you interested in accomplishing that requires you to completely change yourSELF to accomplish it?
(This question and others are the same ones I ask in The SELF Made System, the same one I’m using – and have used for years – to create a life I’m obsessed with.)
Dig deep!
Remember, you can’t dream too big and you’re worth of everything you want simply because you are.
So… what’s it gonna be?
Unapologetically going for mine,
Cynthia
PS Once you pick that Unapologetic Goal, it’s time to make it happen. Today, I’ll share the secret to reaching your new year’s goals automatically!
The Secret to Reaching Your New Year’s Goals Automatically
It’s a new year, which means you’re probably fired up about your goals, ready to crush it in 2025.
But let me give you a reality check…
Most people won’t make it past February before they’re back to their old habits, feeling stuck and wondering what the actual fuck went wrong.
What YOU probably know that THEY don’t is…
It’s not the goals that are the problem. It’s the approach.
It’s focusing on the HOW instead of the WHO.
I knowwww… you’ve heard me say this before BUT are you doing it?
(Cause I’ll keep saying it until you start doing it, love you!)
AND…. On this FIRST issue of the new year, let’s talk about what it ACTUALLY looks like to BE the WHO.
Nerd Time: Researchers at the University of Cambridge found that when people align their actions with a new identity, they’re significantly more likely to stick with new habits and achieve their goals. Why? Because when you see yourself as the kind of person who does the thing, doing the thing becomes automatic.
You see, it’s not enough to dream about your future self. You have to start living as them today.
Not tomorrow, not when it feels “perfect,” but right the fuck now.
The Secret to Reaching Your New Year’s Goals Automatically: Start Acting Like Your Future Self Now
Here’s how you make this work for you:
- Get clear on your goal—your unapologetic, fuck-yes vision.
- Ask yourself, “Who do I need to become to make this happen?”
- Start acting like that person today.
Here’s the magic question…
“How would the person I want to be (aka “billionaire empire builder”) do the thing I’m about to do?”
Because every decision you make is a chance to embody that version of yourSELF.
Here are some common ones:
- The Alarm Clock Moment: Would your future self snooze the alarm or get up and dominate the day? If they’d get up, then so do you.
- The Hard Choices: Would your future self avoid tough conversations, or would they face them head-on with confidence? Lead with that energy.
- The Daily Grind: Would your future self spend hours doing tasks someone else could handle, or would they delegate and focus on their zone of genius? Make moves like the CEO of your life.
Every time you align your actions with your future self, you’re not just moving toward your goal—you’re becoming that person.
Bonus Tip: Step Into Your Future Self Style
Want to feel like your future self instantly? Start showing up like them right now by dressing the part!
- Dress in a way that makes you feel powerful.
- Walk into every room like you own it—shoulders back, chin up, energy on point.
- Speak like someone who already knows their worth, even if you’re still building that belief.
The bottom line is this…
Your dream life and Unapologetic Goal only happens if YOU create it .
So, today, I invite you to start now.
What’s the first move your future self would make? Go do THAT.
SELF Made System
If you’re done doing allll the things, feeling frustrated and exhausted and still not living the life you want…
Discover How to Design a Life So Good Even Your Haters Will Respect It—No Burnout Required
Ok… I know you want more for your life.
But right now…
You feel like you’re doing everything but getting nowhere.
You’re working hard, often juggling too many things, and you’re burnt out.
It feels like you’re constantly spinning your wheels, sacrificing your health, relationships, and time for a dream that feels elusive.
And maybeeee… just maybe….
You’re unsure about what you truly want in life or business.
Your goals seem vague or disconnected, and you can’t figure out the right path to take.
The noise of too many distractions or conflicting advice leaves you confused about what’s actually going to move the needle in your life.
I get it because I’ve been there.
If you’re ready to wake up every day with clear action steps, unstoppable confidence, and a life full of freedom, passion, and cash—without working harder – then you don’t want to miss this!
Introducing the SELF Made System!
The SELF Made System is a powerful, identity-based life design framework, complete with actionable tools like a planner and time management strategies, that helps you step into your future self, create unapologetic goals, and build the life you truly desire—effortlessly.
>> Click here for all the mind-blowing details!
It’s truly my life’s work and I’ve never shared this exact system with anyone outside my VIP clients who pay top dollar to work with me.
Until now!
If you’re SERIOUS about FINALLY creating your dream life – without exhausting yourSELF or destroying your health and relationships in the process, you do not want to miss out on the SELF Made System.
It’s like nothing you’ve ever seen.
It works.
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